Archive - Occam's Nudge

Priming and context - why we miss the steering wheel for the speedo ?!

- of why you can't sell upsell a (n-1) version of a new, different in context product to an audience that loves the (n+1)th version of a much loved…

Jun 20, 2022 •

October 2021

Why the frontier of human decision making is more cognitive psychology than data analysis

For time immemorial, I have been fascinated by Sherlock Holmes and his keen power of inductive deduction - “ what likely would have happened “ looking…

Oct 10, 2021 •

September 2021

Re-framing human cognition - one nudge at a time

What is Occam's nudge about ? About human cognition and thinking and how to shape it...

Sep 16, 2021 •

This is Occam's Nudge, a newsletter about Sherlocking cognition, awareness and action in a noisy world.

Sep 7, 2021 •

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